The story behind the software
Our Vision
We imagine a healthcare ecosystem where technology strengthens human connection — not replaces it. Where practices can focus on care instead of admin, and patients experience continuity, clarity, and trust across their entire journey.
Our goal is simple: software that feels calm, adaptable, and genuinely helpful. Tools that stay out of the way, while quietly supporting the relationships that matter most between clinicians, teams, and patients.
Our Mission
We build software and systems that help healthcare practices deliver stronger relationships and better patient outcomes. Not by guessing what clinics need, but by learning side-by-side with the professionals who live the challenges every day.
Our mission is grounded in listening, observing, and co-creating. Everything we design is informed by real clinical experiences, real team needs, and real patient journeys.
Cameron McBroom
Founder
The Story
My wife runs an allied health practice, and over the years I’ve heard countless stories from her and her colleagues about the everyday challenges clinics face. Endless admin. Manual workarounds. Bottlenecks that slow everything down. Systems that don’t talk to each other. Tasks that should be simple but end up taking time away from patients.
I’ve also heard plenty of stories from friends and family talking about inconsistent healthcare experiences. Doctors missing important investigations. Confusion about where to get help, what treatment to follow, or who to trust. Not because clinicians don’t care — but because the system is fragmented, overloaded, and incredibly hard to navigate.
With a background in software, product design, and building complex systems, I couldn’t shake the feeling that things could be better. I’ve spent my career helping teams work smarter, but here was a space where the stakes are higher, the problems are deeply human, and the impact could be genuinely meaningful.
I want to use my skills to bridge the gap between advanced technology and everyday clinical practice — to help non‑tech people use powerful tools (including AI) in a way that enhances relationships, supports decision‑making, and ultimately improves patient outcomes across Australia.
This isn’t about creating just another PMS. It’s about building meaningful tools that remove friction, strengthen connection, and support the kind of care clinicians want to give and patients deserve.